Viral philanthropy is something new and allows an average individual to decide
how to present and appeal to help fundraise with followers. For instance,
people can solicit donations through their Kindness Challenge videos inviting
others to join by either donating kindness koins or joining creating a similar
video showing the same act of kindness or solicitation intended to raise money
for a particular cause. These e-philanthropists can share video posts on all
social networking sites sharing and gaining momentum for the cause. The
charity tagged on each video leads to a profile that displays a snippet of
information about the charity, the amount of kindness koins raised and a tab
to send a donation to the organization. The “We Love You” Foundation 501c3
helps supporting all efforts through Kindness Koins giving to charities.
Converting Kindness Koins giving to dollars and paying out to each charity.
These efforts include: